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Shindana Toys, a division of Operation Bootstrap, Inc., was a South Central Los Angeles, California cooperative toy company formed in 1968, one of many Operation Bootstrap initiatives undertaken following the 1965 Watts Riots. Company proceeds supported businesses in the Watts area.

Shindana Toys was historically significant for being one of the first toy companies to market ethnically-correct black dolls. A goal of the company was to raise Black consciousness and improve self-image. In a 1970s Los Angeles Associated Press article, company president, Louis Smith said, “We believe that only by learning to love oneself can one learn to love others.” - Wikipedia

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    I am obsessed with Shindana Toys— so cool! I wish there was more scholarship on them.
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    She’s fuckin’ adorable.
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